Turning the Internet from a Hindrance to a Help
When the concept of online estate agencies was first introduced, some heralded it as the end of the traditional agent. Indeed, many business have been severely impacted by the availability of this digital phenomenon.
The burden of having to set up and run an entire IT infrastructure has also been just too much for some organisations to bear; but for the savvy estate agent, the internet doesn’t have to be the enemy. In fact, it can become the tool of choice in staying one step ahead.
Embrace the Digital World
As the line between the material world and the online world becomes less defined, potential purchasers are demanding the best of both – and the most successful estate agents will deliver.
Online information and easy to use search facilities are essential to the modern house buyer. In fact, most buyers will start with a digital search, even before they have made a firm decision to buy. But for the most proficient estate agent, this means using every asset of the virtual world to support their ‘real’ business in the most cost effective manner.
With Curavar’s PaaS Enablement Platform, estate agents can enjoy efficient, up to date IT technology over a number of disparate offices and sites, and still maintain easy control over the entire IT infrastructure.
Customer Focused Delivery
Though the uncertainties of Brexit are looming over every online business, some things remain fixed; one of these is that the trick to online marketing of an existing business, in any sector, is being at the right place at the right time. In its most basic form, this means being there when prospective customers want information.
Property seekers now demand facilities such as electronic photos, online descriptions and virtual tours, with the need for paper work becoming obsolete. With an appropriate VDI or Desktop as a Service (DaaS), an estate agent can meet the needs of their customers, yet still enjoy savings over traditional dedicated IT Support.
A Mobile Device Management system allows remote workers to operate their business from any location, with control and manageability of handheld devices and users. This enablement of remote workers ensures that satellite offices and agents on the go are able to share documentation and receive the latest business intelligence. Yet 24/7/365 support takes the burden of system maintenance and compliance off their hands.
MDM offers the opportunity for estate agents to remain with the customer while still enjoying quick and secure online interaction. This enables the ‘anytime anywhere’ feeling that the modern house buyer truly values, making employees more productive, by turning their own mobile devices into productivity tools. But even for the estate agent that does not have the time, the opportunity or the resources to create a fully functioning website, there are plenty of opportunities to ensure you give the customer what they want.
Existing online property search engines offer access to the perfect target market. But even if mainstream channels are too costly, thinking outside the box could help maximise expenditure.
Advertise on mortgage application sites, insurance company sites or even the top performing school websites in target areas. The trick to online advertising is the greatest level of targeted exposure at the minimum cost.
Email not Junk Mail
Well targeted and personalised emails are not only a very effective way of building personal relationships with potential customers, they are also extremely cost effective.
The successful online communication campaign will incorporate timely emails to specific segments of the market, opening up the channels of communication. This can be supported by face to face meetings or follow up calls, communicating with the customer in the way that they want.
The blog is another key method of building personal relationships between estate agents and potential customers. Blogs that are updated regularly, providing unique content that is considered useful to the reader, are ranked highly in search engines and ensure validity for any business today.
With the appropriate end user computing facility, estate agents can provide a blog experience for their potential customers as it happens, creating true added value above any virtual experience.
From Facebook and LinkedIn to regular Twitter blasts, social networking is no longer limited to the realms of the selfie generation. This is a valid and reliable channel of communication for any business, and a powerful management tool in the desire for greater market penetration.
Choose a VDI with increased levels of protection, with superior items such as multiple firewall protection and full back ups. Every online interaction then provides credibility, reliability and the opportunity to achieve even greater levels of success.
Cloud based technology not only provides instant access to all required information from any location, it also provides a level of professionalism that consumers demand, with company data security that keeps your company one step ahead.